Retail Merchandising
Facing, rotation and shelf organization, backstock pulls, secondary display setup and the store-level execution that keeps a brand looking intentional on shelf.
- Facing & rotation
- Backstock recovery
- Secondary displays
Built in New England. Ready to scale with your brand.
Retail execution that shows up.
Rodgers Capital Ventures provides hands-on merchandising, shelf audits, launch support and store-level intelligence across New England — with a model built to scale into additional markets as your brand grows.
- Shelf Execution
- Audits
- OOS & Inventory
- Photo Reporting
- Launch Support
Regional precision.
Scalable field execution.
Core region
New England — MA, RI, CT, NH, ME, VT
Based in
Somerville, Massachusetts
Services
Everything that happens after the shelf is won.
Practical field work, documented well enough that you can act on it the same day. We have field experience in major grocery environments and understand chains, independents and high-compliance programs.
Shelf Audits & Compliance
Before/after documentation, authorized SKU verification, planogram and compliance reviews, shelf tag checks and out-of-stock or availability findings.
- Authorized SKU checks
- Planogram review
- Shelf tags & pricing presence
New Item & Launch Support
Verify that new items actually made it to the shelf: placement confirmation, launch compliance, initial shelf conditions and early execution gaps worth fixing fast.
- Placement verification
- Launch compliance
- Early gap reporting
Inventory & OOS Intelligence
Shelf and backstock checks, SKU availability, replenishment signals and issue escalation so problems surface while they can still be corrected.
- Availability checks
- Replenishment signals
- Issue escalation
Retail Photo Reporting
Before/after imagery and store-level evidence assembled into client-ready visit recaps and end-of-day reporting you can forward internally without rework.
- Before/after photos
- Visit recaps
- EOD reporting
Regional Program Execution
Recurring weekly or biweekly routes, high-compliance program support and multi-store coverage held to a consistent visit standard.
- Recurring routes
- High-compliance programs
- Multi-store coverage
Scalable Market Expansion
Start with a focused New England pilot, then scope additional markets and programs as field capacity is added — expansion planned deliberately, not promised blindly.
- Pilot first
- Scoped expansion
- Program-model growth
Why RCV
More execution per stop. Less wasted travel.
We design routes around store overlap so brands can get consistent field presence without carrying the full cost structure of a traditional national agency.
Because we already service stores and routes in the region, compatible brands can sometimes be serviced on overlapping routes — more efficiently than a traditional one-brand-one-trip model. That is an operational efficiency we design for, and it can translate into competitive pricing. Actual scope and pricing depend on program requirements.
Route stacking
Compatible programs planned against shared store geography rather than isolated one-off trips.
Density first
Greater Boston and Eastern Massachusetts give us a tight core to build efficient routes from.
One visit standard
Every store gets the same written scope, so reporting stays comparable week to week.
Honest scaling
We add markets as field capacity is built — no claim of coverage we can't actually staff.
Coverage
Regional precision. Scalable field execution.
New England is our core operating region — Massachusetts, Rhode Island, Connecticut, New Hampshire, Maine and Vermont — with Greater Boston and Eastern Massachusetts as a dense core where routes tighten and visit frequency scales easily.
- Dense core
- Greater Boston & Eastern Massachusetts — highest store density and the most efficient recurring routes.
- Core region
- All six New England states, covered through recurring or project-based routes.
Beyond New England
Additional-market and multi-region programs can be scoped as we expand field capacity. We are transparent about this: rather than claiming blanket national staffing, we build coverage market by market through a scalable field network and program model — often starting with a New England pilot and expanding from there.
- Vermont
- New Hampshire
- Maine
- Massachusetts
- Connecticut
- Rhode Island
How it works
Four steps from store list to action items.
- 01
Define stores + objectives
Store list, banners, priority SKUs and what a successful visit actually means for your brand.
- 02
Build route + visit standard
Geography-aware routing plus a written visit standard so every store is treated the same way.
- 03
Execute + document at shelf
Hands-on merchandising and audit work, captured with before/after photos and structured store notes.
- 04
Deliver reporting + action items
Client-ready summaries with OOS findings, compliance exceptions and the items worth escalating.
Reporting can include structured store notes, before/after photos, out-of-stock findings and client-ready summaries — formatted so your team can forward it internally without reformatting it first.
For brands & partners
Who we're built for.
Emerging CPG brands entering retail
You won the placement. Someone still has to make sure the product is on shelf, faced, tagged and actually findable by a shopper.
Brands outgrowing their internal team
Store count is climbing faster than your sales team can drive. We cover the stores they can't reach every cycle.
Brokers & distributors
Local execution support behind the sell-in, so commitments made at headquarters hold up at store level.
Launches where compliance matters
Reset windows, authorized SKU lists and planogram standards documented visit by visit.
Independent shelf verification
Third-party eyes and photo proof of what the shelf looked like — not a secondhand summary.
National agencies & program managers
A dependable New England field partner for coverage gaps in your existing national program.
Pilot program
Start with a focused New England pilot.
Give us a store list, visit standard and frequency. We'll build a practical coverage plan and show you what field execution looks like before you expand.
Scope and pricing depend on program requirements — store count, geography, visit duration, compliance standards and reporting depth.
About
An independent field partner, run hands-on.
Rodgers Capital Ventures LLC is an independent field merchandising and retail execution company based in Somerville, Massachusetts. We work at store level: on the shelf, in the backroom, in front of store personnel — and we document what we find.
The company is founder-led, which shows up in how we operate. Communication is direct, scheduling is responsive, and the person planning your routes is close to the work being performed in stores.
Our standard is simple: show up as scheduled, behave professionally in a retailer-facing environment, execute the agreed visit scope, and hand back documentation clear enough to act on.
Responsiveness
Direct communication and fast turnaround on scheduling changes.
Field accountability
Visits performed to a written standard, not a loose checklist.
Retailer-facing professionalism
We represent your brand in someone else's store.
Detailed documentation
Photos and structured notes that hold up under scrutiny.
Contact
Request coverage.
Send your store list, markets and visit frequency. Prefer email? Write to rodgers_keith@outlook.com.
Talk to us directly
Rodgers Capital Ventures LLC
- Emailrodgers_keith@outlook.com
- Phone(502) 999-1750
- Office34 Grant St, Somerville, MA 02145